Digital Transformation | Cloud | BigData

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Why Digital Transformation is Critical for Success in Today’s Marketplace

Technology – from cloud computing, to analytics – is revolutionizing how businesses operate. Yet, successful digital businesses do more than utilize the latest-and-greatest tools. They leverage these technologies to increase revenue, boost employee productivity and make their jobs easier. Integrating technology to reinvigorate a business is known as Digital Transformation. And when implemented properly across an entire organization, it can have a massive impact on the bottom line. According to a 2015 Capgemini Consulting survey, businesses that have undergone a digital transformation experience a 12-percent lift in valuation, a 26-percent increase in revenue and higher asset-to-revenue ratios. Today, almost every business utilizes some form of technology, but Digital Transformation takes it one step further. With digital transformation, the technology is tied to a clear business goal – i.e. the use of Big Data to establish a clearer picture of customers – and by utilizing it, the organization enhances and optimizes the underlying business model. Is your company undergoing a digital transformation?

The Digital Transformation of Business via Harvard Business Review Analytic Services Report

The Digital Transformation of Business via Harvard Business Review Analytic Services Report

Still struggling to understand digital transformation? This HBR Analytic Services Report not only provides a clear definition; it underlines the four technologies that are driving the biggest transformations in the business world. Social media, cloud computing, Big Data and mobile have revolutionized how businesses operate, the authors note, and there is a comprehensive overview with real-world examples for each of these four mega-trends. If your business is just starting to plan and prepare for a transformation, this report serves as a useful go-to guide for understanding and defining goals of a digital transformation.

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Digital Transformation Challenges for CMOs via CMO Australia

Digital Transformation Challenges for CMOs via CMO Australia

Digital transformation disrupts an entire organization, but it’s especially felt in marketing departments. Author and digital marketing expert Mark Cameron outlines four specific challenges that CMOs must consider when embarking on a digital transformation. Cameron writes that a clear definition of the organization’s audience and their evolving needs is a crucial, yet challenging, first step. Plus, businesses must ensure that data is organized, they’re prepared for “always-on” marketing, and that the business model keeps pace with the marketing department.

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How to Navigation a Digital Transformation via Harvard Business Review

How to Navigation a Digital Transformation via Harvard Business Review

The digital disruption is a challenge for legacy businesses, which typically have asset portfolios that aren’t designed for digitally enabled business. This HBR article provides a brief, yet insightful, how-to guide for leading a digital transformation and reallocating assets for these emerging digital-first networks. The system, the authors write, is called PIVOT, which stands for Pinpoint (a starting point); Inventory (of existing assets); Visualize (how you will change); Operate (a pilot program); and ultimately Track (results of the project). Although it’s brief, it is a must-read for anyone planning a digital transformation project at a legacy business.

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How to Succeed at Digital Transformation via CIO

How to Succeed at Digital Transformation via CIO

This CIO piece highlights the results of a recent Forrester Consulting survey titled Digital Transformation in the Age of the Customer, and provides recommendations for using technology to address customer’s changing needs. The report found that among surveyed business, increasing margins, improving speed-to-market, and enhancing customer satisfaction are top concerns. Plus, for organizations preparing for a transformation, the survey’s authors highlighted that, for success, an initiative must have top-down buy-in, a clear idea of end goals, enable workers to take risks, utilize partnerships within the industry.

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Digital Transformation: Five Key Tenets of a Digital Leader via Econsultancy

Digital Transformation: Five Key Tenets of a Digital Leader via Econsultancy

In a recent Econsultancy roundtable, business leaders from a diverse group of organizations met and discussed what successful leaders of these digital initiatives have in common. Author Craig Hanna notes that, in particular, creating a digital-first company-wide culture is critical and that the same principles of business apply in a digital world. Plus, the article also offers strategies for gaining buy-in from all stakeholders, as well as an explanation of why digital leaders must be educators. The piece also includes embedded videos which offer great explanations of the skills that are required for digital transformation.

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TEAM CLUTCH PROMISE

Don’t get left behind. Transform your business using advanced technologies and reap the benefits. TEAM CLUTCH offers comprehensive, top-down consulting for legacy and start-up businesses. Let us help you design a digital transformation that’s tied to your business objectives and can help you compete in today’s digitally-connected marketplace.

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